My coffee roasting company, YOMO Artisan Roast Coffee is consistently on the first page of a search, often more than once and at the top or very near. How do we do so well?
If you were to perform a search on the phrase ‘coffee’ returns about 890 million results. Add ‘shanghai’ to the mix and the list shortens to a mere 38.4 million. Competing with 38.4 million search results is tough. Add a third word, all of a sudden, my site is #1, #3, #4 and even a site I retired some time ago is ranked at #8. Four out of 10 listings are not bad.
Use keywords relevant to your product.
Do you see a pattern? Of course you do. As you create a longer tail on the search, the shorter your search results get and the more likely you will get found. I do the very same as I search. If I have 890 million search results, I will refine the search. The phrase coffee is pretty generic. It can mean a crop, beverage, product, flavor, description or color. The additional words added to the focus add clarity.
Use Keywords relevant to your industry.
We know that SEO firms can come up with a nice list of keywords. However, are they providing you a good list to work from? But what if the keywords selected just don’t work?
Use keywords relevant to your customer
Keyword selection can be a bit challenging. Is your SEO marketing firm using the right criteria. If you service a local market, is that being considered? If you are focusing on commercial accounts, is your consultant recommending consumer keywords? You may be thinking that the keywords you think make sense just aren’t the right ones. Is your SEO keyword expert searching in the right direction for you?
When it comes to selecting keywords for your business, no one, especially and SEO expert will know nearly as well as you. Don’t be afraid to direct your consultant in the direction you want him to go. You know your business best.
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Wow Morris, that’s impressive. You are in that many spots on Google for your keywords. Great job my friend. Was eager to check out your site but it says it’s taking a break. So you off to get married? If so, congratulations. I’m thrilled for you.
Thanks for sharing this, very interesting post indeed. I’m STILL impressed.
Adrienne
Thanks for stopping by, Adrienne.
My business partner is the lucky guy.
Great post, Morris! I didn’t know a lot about keyword research when I first started. I didn’t even know what long tail keywords are. I remember I had a lot of difficulties understanding it. I now know why keywords like “guitar” had no competition! I used to think, “why don’t they use Guitar? A lot of people search for it and it has no competition”. Lol! I now know that when someone googles “guitar” s/he doesn’t know what they want exactly. So someone might be idling hours away Googling the word. So the keyword is really useless. But something like this “I want to learn guitar in one week” is quite good. The person searching for this knows exactly what s/he wants.
Thanks a lot for the great post!
Congratulations for your partner!
Mouh
Thanks for your feedback Mouh.
When is the last time we found what we were looking for on the very first search?