Outbound Marketing is History
The recent issue of the Yellow Pages telephone book was half the size it used to be. I personally haven’t looked inside one in a very long time.
Today, while sitting in the back of the car I was riding, I did a search to call a store to inquire about a product. All happened on my phone. No advertising book.
It can be overwhelming to get your small or medium business engaged in social media marketing. Whether you like or dislike the change, it is here to stay.
We, as consumers no longer want to put up with “in your face” advertising. In a recent study by Hubspot, 84 percent of 25 to 34 year-olds abandoned a website because of intrusive advertising.
What does that mean? Your outbound marketing spending is likely to be a waste of money. So, what do you do? Well, there are several very easy steps you can take. But we are going to focus on only one at this time.
Start blogging.
Simple as that. Don’t know what to write about? Chances are that each and every person in your company is a candidate to write a blog entry.
The article doesn’t need to be long. Well, just long enough to tell your story. Most blog articles are 200 to 800 words long.
Do you need some guidance on setting up your blog? Check out this article: Setting Up Your WordPress Blog.
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